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So happy for you that you have reached this point in your career. You must be logged in to post a comment. Skip to content. Join my mailing list and you'll get new blog posts whenever there's news. You might also like. She writes about food, cocktails, travel and parenting, is an entrepreneur, and a marketing consultant for food related ventures. Log in to Reply. Congratulations Aviva! How exciting. The company is pursuing a more focused strategy for its media division, placing an emphasis on parts of the business its leadership feels are most promising — particularly sports, which still draw audiences to live TV.
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The magazine sale process comes after Rogers Media laid off 75 full-time employees in June, reducing the size of its digital content and publishing staff by a third. Rogers faces challenges seen across the industry, as growth in digital advertising has not been sufficient to make up for steep declines in print revenues. At the time, it also announced it would sell some French-language titles and trade publications.
The offering to potential buyers would include a staff of nearly people, but would not include any employees in advertising sales. In recent years, Rogers has shifted its sales strategy to focus on increasing TV ad sales, and emphasized the bundling of print-advertising deals as part of larger advertising packages. There are relatively few buyers for print-media assets in Canada at the moment; Quebecor Inc.
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Graeme Roustan, the former chairman of the company that owns the Bauer hockey brand, purchased The Hockey News from TVA earlier this year and also publicly stated in May that he wanted to buy French-language news outlet La Presse and bring back its print edition, which ceased publication in late to focus on the digital transition.
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